May 13
Check out the Naural Products Association's Advocacy Update to find out how member actions have helped us make a difference on Capitol Hill...Read More>>

May 1
What’s “Natural” When it Comes to Personal Care Products?
Consumers Finally Get Help with New Seal and Standard from the Natural Products Association...Read More>>

Weighing in on Whey 
Whey is the milk component remaining after the removal of casein, as by curdling. It contains about 17% of the total protein in milk. Whey protein is a complete protein; it contains all of the essential amino acids. Whey protein has one of the highest protein digestibility-corrected amino acid scores and is more rapidly digested than other proteins, increases protein synthesis faster, and is therefore believed to be appropriate for post-exercise...

Consumers Seek Sound Science and Quality Products
The Natural Products Association's Science and Quality Assurance Department oversees the association's TruLabel program and is charged with implementing its self-regulatory effort, third-party certified good manufacturing practices (GMPs) for all supply members. As the Natural Products Association's principal voice on issues of, research, technology and quality in the health foods industry, the Science and Quality Assurance Department also serves as an information resource on scientific issues.

Improve Your Health, Naturally
The natural products industry offers numerous ways to naturally help improve your health and health freedoms. Learn about the legislative issues affecting your ability to access safe, effective, and affordable supplements; take action on federal, state, and local issues; locate a health foods retailer near you; and become an active member of the natural products community. Join other health-conscious consumers and take part in your industry!